Client Animus Stidio Year 2021 01 / 07 Role Branding + Design + Development
Client Brews & Grooves Year 2020 02 / 07 Role Digital Design + Content
Client Unis Year 2020 03 / 07 Role Design + Development
Client Bump Coffee Year 2020 04 / 07 Role Design + Development
Client Ever & Ever + Interesting Development Year 2019 05 / 07 Role Digital Design
Client Boston Illumination Group Year 2018 06 / 07 Role Digital Design
Client Coolidge Corner Theater Year 2017 07 / 07 Role Digital Design
See Full Case Study

An independent manufacturers rep agency, integrating stage & studio lighting, controls, and rigging automation systems with commercial architectural lighting.

Rogue teamed up with the Boston Illumination Group (BIG) to take their website to the next level and brush the dust off their old website. The goal of this re-design was to completely reimagine what a lighting manufacturer rep’s brand could be on the web, and Rogue helped to make it a reality. We built a custom website that was unlike anything in the industry. Together we built a brand that was bold, beautiful, and effective.

Boston Illumination Group seeks to bring technologies of traditionally entertainment based products to the general market featuring energy efficient lighting solutions, adaptable full facility controls, and motorized rigging systems.

See Live Site

Design & Concept

We took inspiration from the theater, Boston illumination group’s primary clientele and introduced a darker color palette to evoke the feeling of being in a theater. we built a custom cursor that mimicked a spotlight and illuminates the site bringing dynamic life to the website tying directly to the theme of light.

Product Tool

Rogue built a custom product finder tool to help BIG’s customers find what equipment they need before contacting the team. This tool makes finding all BIG products simple in 4 simple steps. We focused on simplifying the user experience making it as simple as possible for users. By implementing this tool site-wide engagement increased by 20% and return visits increased by 40%.

Project Awards

AWWWARDS Mobile Excellence

CSS Design Awards Special Kudos


Working with Rogue Studio was consistently fluid & productive. Britton and his team were attentive to all of our requests; listening to each idea, edit or question. The design of the website is exactly the upgrade we needed, telling our story and stating our purpose elegantly with visual and interactive interest. We highly recommend Rogue to anyone building a new site or revamping an existing one.

Kate Hazen - Sales Manager

n e x t p r o j e c t