Client Animus Stidio Year 2021 01 / 07 Role Branding + Design + Development
Client Brews & Grooves Year 2020 02 / 07 Role Digital Design + Content
Client Unis Year 2020 03 / 07 Role Design + Development
Client Bump Coffee Year 2020 04 / 07 Role Design + Development
Client Ever & Ever + Interesting Development Year 2019 05 / 07 Role Digital Design
Client Boston Illumination Group Year 2018 06 / 07 Role Digital Design
Client Coolidge Corner Theater Year 2017 07 / 07 Role Digital Design
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Designed to do what others can’t, Unis sneakers meld forward-thinking, sustainability, and bold style so that you can make a statement with every step.

Unis turns trash into prized possessions that you can wear and then recycle, made from recycled plastic Unis sneakers help the Earth heal and put you in control of what you stand on, stand-in, and stand for.

We helped Unis to plant their flag in the digital landscape and stand out and apart from their competition. We completely redesigned their eCommerce experience to be faster, sleeker, and directly relate to their audience or eco-conscious Gen Z’s. We worked side by side with Brand Demon the amazing brand strategy company to bring to life the story of Unis Footwear. Brand Demons captivating writing inspired us to tell the tale of this amazing brand, a brand that is so much more than footwear but stand for a better future for tomorrow.

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Design & Concept

Unis shoes are unlike other shoe brands, standing for amazing quality and sustainability. Our goal working with Unis was to capture their creative ethos and showcase that through the website design and interactivity creating a cutting-edge eCommerce experience that was unlike any of Unis's competitors. Edgy-ness, forward momentum, and personality were at the heart of every user experience and design decision in order to align to the brand and connect to their target audience.

Product Pages

We completely re-imagined the user experience of the product pages. We created a persistent information bar that travels with the user as they scroll down the page, so that product pricing and buying options are never lost. This persistent navigation also allows the user to switch seamlessly between variants within the collection with a simple click. Each product page is filled with relevant product information and lifestyle images showing Unis shoes in action so the user can see how they would feel wearing them.

Captivating Storytelling

It was our job to bring the story written by Brand Demon and lived by Unis Footwear to life in a visual way. We built an interactive way to showcase their story and their 6 sustainable tenants, making the information flow and easy to understand.

Project Awards


AWWWARDS Mobile Excellence

CSSDA Digital Design Award

CSSDA User Experience Excellence

CSSDA Innovation Award


Our agency team along with the client, worked closely with Rogue over the six-month development period, to bring all the pieces together. Throughout the process, Rogue proved themselves to be highly responsive, super-collaborative, deeply knowledgeable about e-commerce and website building, and mega-talented. They delivered a website that exceeded our expectations and they were on time and on budget. On top of it all, they were a joy to work with.

Colleen Devorris CEO, BrandDemon Strategy+Design

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