Art Direction Design Development
Adam Danielson - Brand & AD Nathan Taylor - Development Calvin Smith - 3D Design Britton Stipetic - Design & CD
Patch makes it easy to find customers and automate your marketing for physical therapy and wellness clinics. Building custom-built CRM systems to patch up holes and spot the leaks in your marketing.
Overview
Patch is there to make all the pieces fun, even when they seem boring. Striving to find the "something special" in mundane data or services. This is where greatness resides. Take the extra time to find a way to make something fun or special today.
Art Direction and goals
We collaborated with Patch to redefine their branding and digital experience, focusing on capturing the essence of fun while highlighting how their platform empowers users to streamline their marketing and get back to doing what they love.
Our design system introduces a vibrant and approachable feel to the sports and physical therapy space. Partnering with Adam Danielson, we expanded Patch’s bold color palette and incorporated a fresh series of playful illustrations, charming characters, and engaging animations to bring their brand to life.
Ethos + Motion
We brought the art direction thoughtfully into the website, where we incorporated lively, poppy web animations that embody Patch’s energetic spirit. These animations do more than add visual interest—they reflect the brand’s mission, making the site feel interactive, welcoming, and alive. Every element, from the micro-interactions to the navigation flow, was designed to mirror the energy and vibrancy of the brand while creating a seamless and enjoyable user experience.
Content
We collaborated with Adam Danielson and Calvin Smith to develop a series of content and illustrations that showcase the digital and free products Patch offers as digital downloads, aimed at helping entrepreneurs manage their businesses more easily.
