Design Brand Design Development
Nathan Taylor - Dev Calvin Smith - Motion Jackie Kao - Illustration Britton Stipetic - CD
Uniting & amplifying the local music scene by seamlessly blending an interactive, street-level experience with global live streaming. We are committed to fostering connections between artists and audiences, both online and in real life, while celebrating the vibrancy of our community.
What We Did
We teamed up with the amazing team behind the Central Square Business Improvement District to bring their vision to life: a digital music platform for Central on Air.
Music isn't just sound—it's SONIC LIBERATION! DJs have been moving culture since wax first hit the tables, we helped to shine a SPOTLIGHT on DJs and artists from Greater Boston with the world.
Art Direction
You know that feeling when you find a dusty record at the bottom of a crate and it's exactly what you've been searching for? That's the vibe we were chasing with Central on Air.
We dug deep into the analog soul of radio culture – those worn album covers, vintage broadcast equipment, and the warm glow of analog tech that every DJ has love for. The whole design language speaks to that shared musical DNA.
Color Story
Pure radio nostalgia. That bright red isn't just a design choice – it's the "ON AIR" sign burning bright in every studio, that urgent glow that says something real is happening right now. It's demanding attention the way good music should, but with the confidence to let the platform breathe and feel natural.
