Branding Positioning Design Art Direction Dev
Adam Danielson - Brand Jackie Kao - Brand Calvin Smith - Web & Motion Nathan Taylor - Dev Britton Stipetic - Creative Direction
Rhythm empowers the voices shaping modern culture, and their brand needed to reflect that. We crafted a new brand identity that honors Rhythm's company legacy while elevating their design. We prioritized timelessness over trends, setting them apart from the competition.
Matchmaking Talent + Brand
Our rebrand reimagines what an influencer marketing agency can be. Focusing on matchmaking, connecting the right talent to the right brand at the right time, to create unparalleled experiences.
The New Brand
We crafted a brand that embodies timeless elegance. While trends dominate the influencer marketing industry, the RhythmInfluence team sought a brand that defied this norm. Drawing inspiration from old Hollywood typography, classic magazines, and timeless typefaces, we fused these elements to create something fresh and distinctive for the industry.
Website Experience
We drew inspiration from the concept of their talent roster as trading cards, infusing the design with a playful, collectible energy. We built web animations to bring this idea to life, with elements stacking, sliding, and interacting dynamically. This playful approach added a layer of humanity to a design system that brought the whole site to life, starting with the intro animation on the homepage.
Brand Transformation
From physical to digital, their brand transformation wasn’t just aesthetic; bringing new clarity and confidence to their messaging, reinforcing who they are and what they stand for. By seamlessly integrating their brand across physical spaces and digital platforms, we helped them create an identity that not only stands out but truly embodies the dynamic, forward-thinking company they aspire to be.
"This is such an upgrade—I feel like I just got an iPhone 28! That’s how a rebrand is supposed to be done."
