Overmind AI.
Overmind
Branding Design Product Design Motion Design
Charlie Coombs - Brand Jackie Kao - Brand Calvin Smith - Product & Motion Britt Stipetic - Creative Direction
Branding the world's first Ai native data science tool. Helping to amplify human capability & collaboration through AI and getting you from question to conclusion faster!
About this Project
OverMind is making it possible for anyone to unlock the power of their data, whether they are CFO at a Fortune 500 company, a quickly growing start-up, or personally looking to get the most out of your data. OverMind makes it easy to discover the insights, stories, and trends in your data and quickly share that data in a contextual and accessible way.
Art Direction
We developed a visual direction rooted in sci-fi, envisioning a future that's no longer distant—it's here, powered by "AI Native Tools." The logo embodies this vision, with an abstract design symbolizing Overmind as a transformative new team member, extending its influence across your organization. To amplify this identity, we crafted a striking color system that breaks away from the AI industry norms, boldly staking a claim of distinction in the space.
Web & Product Design
This bold identity carries through to social and web, where it thrives. On social, the striking color palette and futuristic design language grab attention, fostering instant recognition and engagement. For the web, the visual system creates a seamless, immersive experience that reflects Overmind’s innovation, ensuring every interaction reinforces its distinct identity
