Branding Positioning Packaging Copy-Writing Design Development
Libby Connolly - Brand Sara Aube - Brand Calvin Smith - Web Design Britton Stipetic - CD Nathan Taylor - Development
HOM connects people to the planet and each other through sustainable, organic nourishment, helping everyone to radiate from within. HOM is so much more than just a box of food, it is the beginning of a new you, healing from the inside out.
Pre-Seed to Supercharged
HŌM came to us with an idea and a dream. We helped them build and position their brand within the wellness market. From logo, packaging, to web, we helped HŌM craft the narrative and perspective around their product differenting from their main competitor Sakara.
Heart & Healing
We crafted a tone of voice and messaging around optimism and healing and not taking the stance of a guru but a friend who really cares. The wellness industry is flooded with half-baked science and HŌM wanted to avoid that stance, instead focusing on getting great quality, nutritious whole food to good people who had no time to make it themselves.
Ethos
HŌM is here to dispel the myth that achieving wellness is about changing every aspect of your life to become who you want to be. HŌM wants you to bring forth the fullness of who you are right now, discover the depths of possibility of who you can become, and grow to feel at home within yourself and our community.
Product Packaging & eCommerce
Building a fun but sophisticated design system that is simple and adaptable from packaging to eCommerce, and everything in between.
Products
We helped HŌM develop their packaging system for their first series of products the Detox Box, Juices, and Mylks. Making sure each product was sustainable, recyclable, and as good for the planet as it is for the body.
